With global obesity rates rising, consumers are increasingly seeking healthier alternatives like market of cold pressed juices that preserve nutrients via HPP. The market, valued at USD 0.9 billion in 2022, is forecast to reach USD 1.5 billion by 2030, expanding at a CAGR of 7.54%.

For Consumers:

Conventional juices are widely available and affordable.

Blends of fruits and vegetables provide better flavor and functionality.

Purchase through supermarkets or health stores ensures product visibility and quality assurance.

Regional Insights:

North America dominates the market, already at approximately USD 0.4 billion in 2022.

Asia‑Pacific is the fastest-growing region; rising disposable incomes and interest in plant-based nutrition in China and India are major growth drivers.

For Businesses & Entrepreneurs:

Focusing on blended juice products can meet growing consumer demand.

Launching in store-based retail remains critical for visibility.

Local manufacturing can lower costs and ensure freshness.

Innovation in packaging and messaging helps brands stand out in competitive markets.

Leading firms—PepsiCo, Hain Celestial, Suja, and others—demonstrate how combining R\&D, strategic alliances, and operational expansion builds sustained growth.