Tom Shadyac, the producer and director of the upcoming summer film 'Evan Almighty', has expressed intense dissatisfaction with Universal's marketing strategy for his movie. His frustration reached a boiling point during a recent meeting with Universal executives, where he reportedly lost his temper, leaving many in attendance disturbed by his behavior.

Shadyac's primary concern is that the studio isn't allocating enough resources to promote 'Evan Almighty'. He feels that the lack of TV advertisements is particularly problematic, especially given the film's substantial budget of over $180 million. Shadyac believes that without sufficient marketing, the movie will struggle to find its audience.

However, some argue that Shadyac may be overreacting. In certain areas, such as poorer and suburban neighborhoods, 'Evan Almighty' is heavily advertised with posters and billboards. Additionally, the studio is planning exclusive screenings in 50 cities to generate buzz among religious communities, leveraging the film's spiritual themes.

The timing of the marketing efforts is also a factor. While other summer blockbusters like 'Transformers' and 'Harry Potter' have already started their promotional campaigns, 'Evan Almighty' is scheduled to open on June 22nd. The studio's approach is to ramp up advertising closer to the release date, a strategy that is common in the industry.

Shadyac's outburst and subsequent firing of his long-time marketing consultants, Buffy Shutt and Kathy Jones, highlight the tension between him and the studio. The relationship has been strained since the production of 'Patch Adams', where Shadyac's preference for working with Shutt and Jones was seen as a slight against Marc Shmuger, who was then the head of marketing at Universal.

Despite the drama, the studio maintains that they are not neglecting 'Evan Almighty'. They are employing a mix of traditional and non-traditional marketing strategies, including outreach to church groups, to ensure the film reaches its target audience. However, the financial constraints and the competitive landscape of summer blockbusters mean that the marketing budget for 'Evan Almighty' is more modest compared to global releases.

In the end, Shadyac's concerns, while valid, may be premature. The real test will come when 'Evan Almighty' hits theaters, and the effectiveness of the marketing efforts can be truly measured.

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